Our Story

How did it all begin?

It all started with a closet full of Western wear and nowhere to share it. We were tired of sifting through generic marketplaces that didn’t understand the culture or value behind a good pair of boots or a well-worn denim jacket. So we built our own — a dedicated space where Western style isn’t just a category, it’s the whole story. What began as a side project between friends quickly grew into a community of folks who get it — the kind of people who know the difference between rodeo-ready and ranch-worn, and appreciate both.

What is your mission?

Our mission is to make Western wear more accessible, more sustainable, and more community-driven. We’re here to give Western fashion a home — one that respects its roots while welcoming all kinds of riders, wranglers, and weekend cowpokes. By creating a space to buy, sell, and discover secondhand and handmade Western pieces, we’re keeping the style alive, reducing waste, and supporting small sellers. We want to make it easy to find what you love and pass it on when you’re ready.

Who is your audience?

This marketplace is for anyone with a love for Western style — from die-hard collectors to casual wearers, makers, thrifters, and vintage treasure hunters. Maybe you’ve outgrown your boots, maybe you’re hunting for your first pearl-snap shirt, or maybe you're looking to support local artisans and re-home quality gear. Whether you're deep in cowboy country or just love the look, you’re welcome here. We’re focused on building a space that feels familiar, friendly, and full of character — just like the clothes we feature.